DIVERSIFY YOUR MARKETING TECHNIQUES
Here at Acemedia we don’t stop at digital marketing — WE DO IT ALL!
As the marketing world shifts towards the digital era it can be easy to renounce all physical and traditional marketing techniques. But we’re here to tell you why that is both a good and bad thing!
There is a time and place for every marketing technique. At Acemedia we believe in utilizing every avenue of approach in terms of marketing.
What are “Traditional” Techniques?
Traditional techinques are what many marketers will refer to as “old school” techniques. Here at Acemedia we don’t believe that “old school” or outdated are applicable terms as they devalue the importance of these marketing techniques.
1) Post Cards/Mailout
Post Cards and/or other types of mailout are crucial to get leads. It is estimated that over 100 trillion emails were sent in 2019. One-hundred trillion is a LOT of emails.
Most marketing emails will go unopened. This isn’t to say that email marketing is worthless because that is far from the case — but we’d wager to say that you look through nearly all of your physical mail.
The power of postcards/mailout is immense. Easy Moves saw over a 400% return on investment (ROI) using postcards.
2) In-Person Marketing
In-Person Marketing, also known as Face-to-Face Marketing (F2F), is your classic, most basic marketing style.
Depending on your service/industry will determine what style in-person marketing you do.
In a Business-to-Business (B2B) driven industry you will want to attend events such as your local Chamber of Commerce meetings, conventions, and launch events. You may also want to try In-Person Prospecting which is akin to Cold-Calling. Cold-Calling is when you make first contact with a prospective client via phone call. In-Person Prospecting on the other hand can make a better first impression than Cold-Calling — especially if you are properly prepared.
3) Print Marketing
Some prime examples of print marketing are flyers, magazines, and billboards. Billboards can receive over one-hundred thousand impressions in a week.
Return on investment (ROI) for Easy Moves using our recommended marketing strategies.
You can start implementing new marketing strategies by simply developing your strategy and keeping up with the data. It is of utmost importance that you keep up with the data related to your marketing campaign — inorder to keep up with the performance.
Not interested in keeping up with numbers or developing a marketing campaign? Give us a shout and we’ll get working on a game plan for your company today!
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