5 SEO Tips You Need To Use Right Now!

by | Apr 12, 2020

Whether you’re doing SEO for your own business or managing the SEO of many businesses — some of these you may already know/implement, but it never hurts to get a little refresher.

Here are our five tips for SEO that you need to start using now:

1) Optimize for Featured Snippet

Have you ever Googled something and noticed the box at the top of the SERP above the organic results? That is the featured snippet. The featured snippet takes results (Usually from a who, what, why, when, where, how query) and will display the “answer” to the query.

For instance, suppose we were wanting to learn how to get our IP Address on Windows 10, so we head to Google and search “how to get ip address win 10”. This is the result:

As you can see Lifehacker.com’s article was displayed as the featured snippet for the query “how to get ip address win 10”. Google will often times display a YouTube video snippet for queries such as “how to” so keep that in mind if you manage a YouTube channel.

So if you’re not already trying to rank for featured snippet then get to it! 

2) Don’t Sleep on Alt text

It is all too common that I come across a website where their pictures are named “IMG-4543.jpg” and the alt text is left empty. Not only is this bad for SEO, but also for the accessibility of your website.

Always fill your alt text in when uploading an image. Keep things simple by using keywords and other relevant information about your image. For instance, if you were uploading an image of cute pug puppies to your dog blog name your image something simple like “cute-pug-puppy-1.jpg” and set the alt text as “Cute Pug Puppy“. Simple as that.

Now this isn’t going to instatly boost your webpage to the front page, but every little bit helps. SEO is a process, not magic.

3) Double Check Your Heading Labels

Now this one is definitely more of a reminder than a “fresh” tip, but double check that your heading labels are correct (IE. H1, H2, etc.). Every now and again I’ll run an audit on a website and ALL of their headers are improperly labeled.

 |PRO TIP: To quickly check your heading labels right click your header and click “Inspect” or “Inspect Element”. You should see something like <H1> Your Header </H1> or a H1 Class.

4) Don’t Forget your Meta Descriptions

This tip is also just a reminder of sorts, but just incase you didn’t know or maybe have forgetten to update them — be sure to properly optimize your meta descriptions.

For those of you that don’t know, a meta description is the snippet of information summarizing a page in the SERP. If a meta description isn’t manually inputted a search engine will automatically populate it with information pulled from the page. 

How can you edit a pages meta description you ask? If your website is built with WordPress you can either manually edit your websites php files or install a plugin. I won’t go into detail on manually editing, but here’s a great article by Gretathemes.com showcasing how to do that»

There are plenty of great plugins to edit your page’s meta description. Some examples of plugins that allow you to edit your meta descriptions easily are: Yoast SEO, Rank Math, and if you’re looking for a lightweight plugin — Very Simple Meta Description is a great choice!

We’ll use Yoast SEO for our example, but after installing and following the setup wizard simply head over to the Pages, click “Edit” on your page of choice and scroll down to the Yoast SEO editor. Click “Edit Snippet” and simply insert your meta description of choice. Once your done, save and you’re good to go! Easy as that!

5) Baby Your GMB Listing

It is important that you baby your Google My Business (GMB) listing. Make sure that all of your business’s information is correct and up-to-date. It is important that you actively respond to any reviews (good or bad). Reviews are what build your website and business’s credibility. Read more about reviews and the importance of responding to them here»

Make sure to update your GMB listing often and to use GMB’s post feature to drive traffic to a specific page.

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